Unless you are helping a business of some sort by giving them a good recommendation shut up. If a small businessman tosses you a freebie keep clammed up about it. Don't tell people that Jimmy's computer service hooked up your printer for free. Simply say that he he gave you great service for a good price and he's the only one you'll hire ad leave it at that.
When you say that he hooked up your printer for free you have done Jimmy no service whatsoever because what is probably going to happen to poor Jimmy is he is going to immediately going to be besieged by the entire Free $hit Army and everyone and their cousin will be descending upon him looking for free stuff.
Of course when Jimmy brings it to a halt he will become the jerk and in the long run very may well lose business because Jimmy will get sick and tired of giving the store away. eventually some Karen will say, "You set up Sheila's printer for free. Why do I have to pay?"
If Jimmy is like me he'll probably lose his temper and answer will be short and sharp. Sometimes crude.
A favor is a personal thing done between two people...period.
That nice teenager down the street that helped you with your groceries when it was snowy helped you and you only. Don't go on social media naming his name and thanking him. It's possible that his friends will tease him at school when they see it posted. It's also likely others will try to play him for a sucker and have him do things for nothing for them. He did the favor for YOU and not the rest of the world.
If someone does you a favor treat it like a high level drug deal. Shut up about it.
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