Someone commented on the lack of whites, especially white males in advertising.
The whole thing is pretty much of a joke and I see a real chance to make commercials, especially TV commercial interesting again. Or sommetimes hilarius.
What you do is put every single demographic in a computer with a random generator. When you want to make a TV ad you hit a key and whoever shows up on the random generator shows up.
You could wind up with anyone endorsing anything. A Catholic bishop doing a commercial for Trojan Magnums would get Catholics rather upset. A Jew shilling for Red Lobster would have the Jewish community outraged. Picture a Muslim cleric becoming the spokesman for Johnson's hickory smoked thick cut bacon. Muslims would go wild.
Things like this probably would not happen too often but when it did the tastelessness of it all would be epic. A lot of us would be in stitches as some bearded mountain man is standing in front of the camera endorsing a feminine hygiene product. Or a peaches and cream redhead dong an ad for men's hair tonic or whatever.
Want something to cry about? I'll give you something to cry about.
The issue is an anti-white bias, yes. But more than that, it is a simple fact that these commercials are written by people who live in minority-majority NYC or LA. They honestly think this is what a cross section of America looks like.
ReplyDeleteYou are probably right. Having routinely changed crews in NYC I would have to agree with you. Another thing is that New Yorkers think they are Gods gift but once they leave the pavement they generally get a big surprise.
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