The best luggage tags I have found yet are dog tags with your name, address and phone number on them.
Put them on a one inch split ring and you can generally find a good spot on your travel luggage to put them.
They are easily spotted as they are fairly bright and shiny. They are legible and easily recognizable. Everyone knows what they are.
They also draw a certain curiosity because everyone that seen a dogtag just HAS to read it.
Of course it won't deter thieves but nothing really does. You can label something as a biohazard and someone will still steal it but honest people will likely at least give the phone number a call to help you retrieve it.
On my backpack on the 'grab strap'at the top I poked a hole in it with a heated nail . Use a heated nail because they seal up nylon. Just a cold hole punched in nylon webbing will fray.
For about $2.50 apiece on eBay they're a fair deal.
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