Because it is fast becoming a last ditch vestige of Americana.
Bourbon is what America is all about. It gets the job done fast.
If you want a drink and want to know you have had one, reach for basic American bourbon whisky.
Although I do enjoy the Irish and Scots whiskies, when it is time to get the job done it's time to reach for the lower end Bourbons.
Of course American distillers have done an incredible job of catching up to Scottish and Irish distillers but they have polished the product up a bit too much.
Get the job done bourbon should have a little 'frontier bite' left in it. Maker's Mark and Knob Creek seem to have removed the bite.
There is something very authorative about bourbon. It immediately tells you that you have just had a drink.
That's because your throat tells you so. sr
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